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Top 10 Social Media Tips for B2B Deep Tech Companies
John Himes
April 10, 2025
Social media can be an incredible marketing channel for B2B technology companies of all sizes. Not only is posting completely free, but it’s also a great way to directly engage with customers, investors, and talent.
The key word here is community. On social media, you’re not just holding a megaphone and blasting out a message like in most other kinds of marketing. Instead, you get to engage in a conversation.
It’s a subtle difference, but going from marketing TO an audience to marketing WITHIN a community is a powerful shift.
Still, doing it right is deceptively challenging. But you’re in luck!
Dynamic Tech Media is here to help. We have tons of experience growing social media followings for B2B deep tech brands, and now we’re ready to share our secrets with you.
1. Pick the right social media channel for your B2B tech company
LinkedIn is the place to be for B2B. Focus your efforts on this one platform and you’ll go a lot further than you would by trying to be everywhere at once.
We see this way too often. You think you need to show up on Facebook, Twitter/X, Threads, Instagram, Pinterest, TikTok…the list goes on and on.
The problem is that when you get pulled in so many directions at once, you’re not able to devote enough time and resources to the ones that matter. Quality can slip, and it can be difficult to keep up with community interactions.
If you’re part of a huge company that has the resources to dedicate multiple people to social media marketing, it can make sense to branch out. But especially for high-tech startups that need to get the most bang for their buck, the focus should be on LinkedIn and interacting with people on that platform.
Even for larger B2B brands, LinkedIn is the bread-and-butter platform for reaching the right audience.
2. Directly engage with your audience on LinkedIn
This is social media 101, but so many brands miss the opportunity. If you take nothing else from this article, make it this: when somebody comments on your posts, take the time to respond.
Responding to comments rewards engagement and helps people feel like they’re creating a real relationship with your brand. Even just thanking them is better than nothing. But the best way to engage is by asking a follow up question, responding in a fun way, or giving them something to chew on.
The other part of this equation is the art of reposting. Of course, if someone tags your company and says something positive, reposting is a no-brainer. But also go beyond that and think about what’s going to offer the most value to your community.
That could mean reposting an educational post from one of your customers, sharing info about an upcoming event, or adding to a conversation about current events.
3. Follow other organizations from your company page
Did you know that your company page can follow other company pages on LinkedIn?
Unfortunately there’s no option for brands to follow individuals, but this is still very handy for keeping up on community interactions.
Go to your company page and click “feed” on the left-hand menu. In the top right corner, you’ll see a button that says “Manage following” where you can add pages. Then return to your feed and see recent posts from those companies.
At the very least, you should be following your customers and leads so you can like, comment on, and reshare their posts.
Going one step further, follow your strategic partners and other organizations that are aligned with your mission, such as universities, conference organizers, or research groups.
When you comment, try to add value. Instead of just saying “nice!” or “great job!” ask a question, highlight a takeaway, or add context. Start a conversation, and you’ll stand out.
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4. Blend IRL and social media to create community
There’s a ton of overlap between what you’re doing online and offline. The people you meet IRL are much more likely to follow your page than a random stranger on the internet.
You’re probably already investing in having a presence at trade shows or conferences. Show it off on your social media!
Tag people, use the event’s dedicated hashtags, and—for the love of all that’s good in this world—please make it interesting!
How often have you seen this overused format for posting about a conference? “We’re so thrilled to attend XYZ” accompanied by a picture of people standing in front of a booth or a speaker standing in front of some slides?
Boring!
Instead, add value. Highlight takeaways, provide key insights, or tell fun anecdotes.
This keeps the conversation going and brings the people you meet IRL into your digital community. It shows them there’s something worth sticking around for, that they’re going to get something from following you other than endless self-promotion.
5. Show some personality
We form connections with other people, not with robots.
Brands that bring a unique perspective and style stand out. There’s too many companies that show up as faceless, generic, and boring, and they all look the same.
Throw some emojis in there. Add a unique turn of phrase or tell a story that only you can tell. Say something different, and say it in an interesting way.
Social media is a loud and crowded room. The only way you’re ever going to cut through that noise and get people to want to engage with your content is if you show up with a personality and keep it interesting.
6. Don’t copy and paste from an AI chatbot
Look, I get it. It’s a lot easier to prompt ChatGPT than it is to write. The problem is that you’re not going to say unique things in a unique way if AI is doing the talking.
You’re going to sound like everyone else who’s doing the exact same thing, and then all you’ve done is waste a bunch of time and electricity.
Think about it this way: Why should someone bother listening to what you have to say if you don’t think it’s worth taking the time to say it?
Your audience is smart. Remember that.
Now this isn’t to say that AI can’t help you get started. Do some brainstorming, create some drafts, do what you’ve gotta do. But just remember that at the end of the day you’re not going to get the results you want if all you do is copy and paste AI output into your posts.
7. Integrate with other digital channels
Most of the time, social media alone isn’t going to generate many leads for you. Instead, think about it like the entranceway to the rest of your digital marketing kingdom.
Use social media to move people onto your other channels, and use your other channels to build your social media community. Like a flywheel, you want to keep it spinning.
For example, when you post a new blog on your website, be sure to make some social media posts that lead to it. Summarize the blog post, add new context, and try to hook people into clicking through.
Going in the other direction, make it easy and enticing for people to share your content on social media.
Impressions and followers are great. Leads and sales are better. Integrate across your digital footprint for best results.
8. Use better openers
You have approximately one one-millionth of a second to capture someone’s attention. Don’t waste it!
How often do you scroll past posts about how a company is “thrilled to announce…” or “excited to share…”
Boring!
There is a better way. Here are two options:
- Get to the point. If someone is actually interested in the content, they’ll click.
- Use a teaser hook that’s surprising and different to spark curiosity.
9. Post about the right stuff
Do you ever find yourself wondering, “Should I post about this on social media?”
Not everything you do needs a post, and not every post needs to be a realtime update. But nobody wants the business equivalent of “here’s what I had for lunch.”
Keep an eye out for opportunities like these:
- speaking at an event
- attending a conference or tradeshow
- new product or business developments
- hiring a new employee
- celebrating an employee promotion or workiversary
- hitting a big milestone
- being featured in a publication
- macro events like economic or political moves that affect you or your customers
Once you start looking for social media opportunities, you’ll start seeing them everywhere.
10. Outsource it to social media marketing experts
Have you heard about Dynamic Tech Media?
We specialize in marketing for B2B tech companies, and social media is a big part of what we do!
Don’t leave social media marketing to the intern. Get real results. Contact us today.
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