Tech Marketing Blog

Learn strategies and helpful tips for marketing your tech company.

Get started with our latest post or explore the archives below.

How to create an end-to-end digital marketing funnel for your tech company

By understanding how to structure the digital marketing funnel, link the parts, and move people through it, you’ll create a mechanism for attracting customers, nurturing leads, and closing deals.

How to choose the right marketing investments for your tech startup

Build your brand with an MVP mindset.

Should my company blog have a style guide? A computer with ones and zeros coming out of it next to a book.

A style guide helps you maintain consistency in your communications. This leads to brand trust and credibility.

My Tech Company Needs a Brand: Getting Started with Logo Design and Visual Style

You know all about your technology and how it solves problems for your customers. But translating that into a logo design—both conceptually and visually—is a surprisingly daunting challenge.

Figuring out your tagline, value proposition, and elevator pitch is essential for sales and marketing. It’s also key to fundraising.

Figuring out your tagline, value proposition, and elevator pitch is essential for sales, marketing, and fundraising.

Branding for Tech Startups Creative designers sitting around a table working on creating a logo

There’s much more to branding than designing a logo and picking some colors.

10 Ways to Come Up with Ideas for B2B Tech Content. A woman with question marks coming out of her head

Engage in the dialogue that is today’s tech industry, and you can come up with some great, creative content.

START HERE:

DOWNLOAD THE FREE CORE BRAND ELEMENTS TEMPLATE

Take the first step to branding your tech company. Use our free template to crystallize the foundational elements of your brand.