Tech Marketing Blog

Learn strategies and helpful tips for marketing your tech company.

Get started with our latest post or explore the archives below.

Trade Show Marketing Part 1: Getting Ready

Don’t wait until crunch time to start preparing your trade show marketing. Here’s 7 things to do before the event.

My Tech Company Needs a Brand: Getting Started with Logo Design and Visual Style

You know all about your technology and how it solves problems for your customers. But translating that into a logo design—both conceptually and visually—is a surprisingly daunting challenge.

Figuring out your tagline, value proposition, and elevator pitch is essential for sales and marketing. It’s also key to fundraising.

Figuring out your tagline, value proposition, and elevator pitch is essential for sales, marketing, and fundraising.

Branding for Tech Startups Creative designers sitting around a table working on creating a logo

There’s much more to branding than designing a logo and picking some colors.

10 Ways to Come Up with Ideas for B2B Tech Content. A woman with question marks coming out of her head

Engage in the dialogue that is today’s tech industry, and you can come up with some great, creative content.

How to optimize blog images for SEO A picture of a woman holding a camera

Without optimization, content won’t reach the people who want and need it most.

If you can effectively communicate about technology, you can run a Linux computer. Doing so will make you a better tech marketer.

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DOWNLOAD THE FREE CORE BRAND ELEMENTS TEMPLATE

Take the first step to branding your tech company. Use our free template to crystallize the foundational elements of your brand.