Current tech commercialization policy is misaligned in how it measures success.
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Imagine a place where a physician can see patients in the morning, teach a class in the afternoon, go to the lab to check in on their research, then finish their day at their startup’s office—all without ever having to get in the car.
Reality is there, whether or not we are able to swallow it whole and come up with tidy words to describe it.
A style guide helps you maintain consistency in your communications. This leads to brand trust and credibility.
Although electric vehicle (EV) companies present themselves as sustainable, the reality is much more complicated.
GelSana is disrupting more than your first aid kit. Their innovative biogels act like soft, slightly sticky putty that can stretch out across any wound and come off just as easily.
You know all about your technology and how it solves problems for your customers. But translating that into a logo design—both conceptually and visually—is a surprisingly daunting challenge.
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